Colorado’s Happy Place
Chief Marketing Officer at Native Roots
The diffusion of innovation dictates cannabis will continue to become more mainstream, enabling growth potential through products and brands that appeal to a broader customer base.
Strategy:
A holistic brand refresh including new products, retail store layouts, brand identity systems, and digital ordering helped Native Roots dramatically grow total revenues and transactions.
Design:
Leadership:
Brought over 50 products to market in two countries, launching a dozen stores and overseeing a diverse creative product studio team as CMO of the largest dispensary in Colorado.
Brand Manifesto —
Sometimes we look around and see the way things ought to be. We yearn for liberation from our current state. At Native roots we are the liberators — we deliver people to better states. We help them drop the pain and nerves and shyness, thejudgement and lameness and repression of happiness. The whatever it is that holds them back from better with one goal in mind —at Native Roots, we exist to Liberate Happiness.
A new way to experience cannabis.
A reimagining of the dispensary experience from the ground up to create a communal, event-friendly space that encourages discovery and exploration.
Retail Design —
Apparel Design —
Accessories for an active Cannabis lifestyle
Advertising Design —
Full Funnel Cannabis Conversion
Leveraging nuanced legalities for CBD cannabis products, we launched an omnichannel campaign to drive traffic to an online marketplace.
Radio Advertisements
Brand Evolution
Role:
CMO
Services:
Leadership, Strategy, Design
Partner:
Native Roots
Status:
Launched, 2020
