Design at Scale

Executive Creative Director at Stay Gold

Supercharge the production pipeline from idea to launch by implementing a tokenized design system from Figma to GitHub alongside a visual brand refresh.

Strategy:

Design:

Democratize the great outdoors by making nature more accessible through intelligent design that helps customers find the right vehicle for their trip.

As the ECD managing this project with Outdoorsy I led the brand, product, and systems design implementation across the host and guest ecosystems.

Leadership:

Next-Gen Systems Design

A tokenized design system to support a refreshed brand look and feel helped Outdoorsy feel more like nature intended.

Brand Refresh:

To better future-proof the design system, the brand identity including photography, color, type, audience, and principles were re-solidified across product and marketing.