Chris ZneroldBrand, creative & product leadership

Kodak

Moments that matter

Creative director, through PortalKodak · 2016–2017

Launched, 2017

The category is flat. Moments are not, and the picture you want on the wall is often the blurry one. So the camera roll got sorted by moment rather than date.

Role
Creative director, through Portal
Scope
A mobile photo product, digital images to physical prints
Shipped
The core piece, within two months of handoff: a photo loaded onto a product by image recognition and Facebook tags
Reported
5× year-over-year growth in consumer-direct revenue from 2016
The prototype walkthrough, two minutes, cropped to the phone. View full film
User testing on the prototype: a participant finds and orders a wall poster. Play for sound.
User testing: a participant reads the opening screen and starts the flow. Play for sound.

The feed organizes photos by emotional moments, places them in lifestyle scenes, and suggests gifts based on Facebook events. Checkout keeps the product picture visible from the start of the purchase through completion.

The core piece, shipped: a date trigger surfaces a moment, Family Love, and the customer's own photo is loaded onto a Kodak product, an 11x14 poster, by image recognition and Facebook tags.
The core piece, shipped: a date trigger surfaces a moment, Family Love, and the customer's own photo is loaded onto a Kodak product, an 11x14 poster, by image recognition and Facebook tags. View annotated board
Placing a photo in a moment: the scrollable moment roll, the photo source (Moments, Camera Roll, Facebook, Google), edit or randomize.
Placing a photo in a moment: the scrollable moment roll, the photo source (Moments, Camera Roll, Facebook, Google), edit or randomize. View annotated board

I designed the product experience and the brand expression from November 2016 to May 2017, and Kodak shipped the core of it within two months of the handoff: your photo loaded onto a product automatically, by image recognition and the tags from Facebook.

The feed, sorted by moment rather than by date.
The feed, sorted by moment rather than by date.
Checkout keeps the product picture in the viewport from launch to purchase.
Checkout keeps the product picture in the viewport from launch to purchase.

In hand

The feed groups photos by moments such as Family Love and Forget Me Not. It shows your photo hanging in a room, so you can picture the finished print. The product remains visible through checkout and on the receipt.