Chris ZneroldBrand, creative & product leadership

ShareClub

Investments that Pay

Creative director, Stay GoldShareClub · 2022

Launched, 2022

ShareClub: shareclub

Financial products read as arcane to a Gen-Z market. So the brand makes holding a share feel like being in a club, youthful and playful where fintech is gray.

Massive perks for the modern investor: the billboard, as presented in the guidelines.
Massive perks for the modern investor: the billboard, as presented in the guidelines.
ShareClub on a phone, in hand.
ShareClub on a phone, in hand.
Social creative, across three phones.
Social creative, across three phones.

The name came out of a sprint. One brand prism informed the winking-eye mark, mustard and coral sticker badges, app, out-of-home advertising, and social feed.

The prism

The brand prism defined a purpose: strengthening the relationship between brands and consumers through shareholder rewards. It paired a knowledgeable, educational relationship with an ambitious, transparent culture and an approachable, playful voice. The name, winking eye, and sticker badges grew from that framework.

The marquee.
The marquee.
Social: the identity in the feed.
Social: the identity in the feed.

I was head of brand and product at Stay Gold, working directly with ShareClub across the identity and the product. It went to market, and the playful position separated it from the rest of fintech.

The brand prism the name and the identity came out of.
The brand prism the name and the identity came out of.
The identity on apparel.
The identity on apparel.

In hand

The identity pairs a winking-eye mark with mustard and coral club badges that repeat like a sticker sheet. Phone screens introduce “shareholdership with perks,” while a billboard promises “massive perks for the modern investor.”