Investments that Pay
Executive Creative Director at Stay Gold
Making investing simple, engaging, and rewarding.
A holistic brand design and identity including brand strategy, positioning, identity design, and the brand tooling needed to succeed. Reshaping the perception of the market by creating an emotion-driven brand with excitement and clarity around the financial space. Process around naming, grounded in a strategic approach rooted in audience insights to define values, mission statement, and brand positioning. Working in a sprint model, we found on the name ShareClub: A company that strengthens the relationship between brands and consumers through shareholder rewards.
Financial products remain obscure and arcane to a Gen-Z market, despite their natural fit for products that deliver ownership and autonomy.
Strategy:
Create and deploy a brand and product experience that makes investing feel like the powerful and rewarding experience that it truly is.
Design:
Role:
As the ECD working directly with ShareClub I directed the identity and experience design efforts in creating the brand and product.
Identity with intention
Making investing simple, engaging, and rewarding.
Public Companies are searching for new ways to inspire consumers to purchase, and have overlooked a large and loyal audience of potential customers: their shareholders. ShareClub is a platform purpose-built to strengthen the relationship between brands and consumers through shareholder rewards.
Let’s change the market, together.
Role:
ECD
Services:
Research, Strategy, Design
Partner:
ShareClub
Status:
Launched, 2022
