Reinventing the Registry
Design Lead at Target
Leverage personalization and human-centered design to bring need-states into focus for new parents.
Strategy:
Using playful, child-like illustration and scrapbook-inspired layouts, we’re able to make registry building fun.
Design:
Leadership:
As the design lead I provided product and brand design direction to bring a prototype and presentation to life.
A new way to shop for baby
Humanizing the experience and guiding the product design process through simple, behavior driven customer stories
Product in Hand
A motion driven prototype helped to bring the playfulness of the visual design into the product experience by providing a functional example of the right animation aesthetic for the app.
The product features are extensible by design, which enables the experience to achieve cross-platform fluidity to meet customers where they’re at today. This includes the enablement new implementations including a voice and text ChatBot style product.
Product in Culture
Role:
ECD
Services:
Research, Strategy, Design
Partner:
Target
Status:
Launched, 2017
