Moments that matter

Creative Director at Kodak

Add more meaning and serendipity to otherwise generic product offerings by adding a perfect photo auto-magically.

Strategy:

The app maintains excitement by keeping the product picture within the viewport from launch to purchase.

Design:

Leadership:

Working directly with Kodak, I designed the product experience and brand expression of this app prototype.

Kodak Moments

The app itself is a moment engine. Not just a facilitator of a printable moment past, but a creator of new moments along the product experience. With a reinvention of the camera roll using categorization based on emotional moments and products paired in ultra premium lifestyle scenes.

What makes a moment?

A human-centered feed fundamentally organized around emotional moments instead of a product lineup with personalized gift recommendations powered by Facebook events and images. Customer images are automatically placed in-situ and refresh each time the app launches.

What makes a scene?

A collection of physical products that pair well together are coupled with camera roll photos that are matched based on subject, location, and other personalized triggers to create a beautiful scene made up of several moments that matter.

Evolving the Camera Roll

Product Strategy —

The Category is flat.

In the race to dominate the digital gifting experience brands are running toward the cheapest, or the most expensive, the artsy, the easiest, or the most clever printable product to represent a personal, emotional feeling of a "moment".

As a result, the solution that is repeatedly created is one that facilitate a transaction, a digital transaction to which brands have and created technical solutions to do so, naturally.

The result is a product experience that is mechanical, void of feeling, and even complicated – aka: “Mechanical Moments” devaluing the product experience even further.

The Category is flat, but moments are not. They have dimension.

Kodak Moments are not perfect.
Kodak Moments are not planned or staged
Kodak Moments are not linear, or always in focus.

Technical solutions are only ⅓ of the proper product strategy. Algorithms are super clever but they would never pick a blurry photo.

Until Kodak has better products, the experience of surfacing moments are more important than the product delivery (mug, canvas, tote) itself.

The app itself is a moment engine. Not just a facilitator of a printable reflection of a moment past, but a creator of moments along the product experience.