Uplevel the Intranet
Creative director for PepsiCo, 2023
Strategy:
PepsiCo wanted to keep people who now work from anywhere. The bet was an intranet organized around jobs to be done and the watercooler moments remote work loses, pitched as a working prototype.
Design:
A Figma prototype inside the pitch deck: follow your colleagues, pick what interests you, connect the apps you already use, a news feed, and a helper chat that files the IT ticket for you.
Leadership:
I was head of brand and product at Stay.Gold, a preferred vendor to PwC with up to five designers embedded, remote from Denver. A pitch, and every design decision in it was mine.
In 2023 Stay.Gold pitched PepsiCo a personalised intranet for distributed teams.
Product in Hand
The intranet learns who you sit near.
Welcome back, Michelle. Follow your direct colleagues, tick the apps you use most, sign in with your face. A feed of today's news, and a PepsiCo Helper chat that asks two questions and files the ticket.
Screens
Product in Life
First day, remote.
It is your first day, remote, and your boss just told you to request a phone. You type that into the helper. It checks the approval, confirms your address, and the order lands on your dashboard.
Product in Culture
The hallway is gone.
The intranet is the software every employee uses and nobody designs. Remote work removed the hallway, and the hallway was where the questions got answered. Retention now runs through a login screen.
Position:
Head of Brand & Product at Stay.Gold
Services:
Research, Strategy, Design
Partner:
PepsiCo, through PwC
Status:
Pitch, 2023