Hit the road with LuckyTruck
Creative director for LuckyTruck, 2022
A trucking company needs a certificate of insurance before a load moves.
Strategy:
Insurance is the paperwork between a truck and a load. The bet was to make the certificate a flow a dispatcher finishes on a phone, in a category that did not exist yet.
Design:
The app, from onboarding to quotes to a dashboard, the landing pages and funnel, the blog, an illustration system and the guidelines. The Figma files are linked from the page.
Leadership:
A Stay.Gold venture, 18 months across 2021 and 2022. I was head of brand and product, and the visual decisions were mine. Category growth ran double digits year over year.
Product in Hand
Pull a certificate.
Dispatchers, in three numbered steps, ending in pull a certificate. A motor truck cargo quote on a phone held in a cab. Under the product, an illustrated truck rolling past desert mountains, a brand for people who drive.
Review the Design Files
Product Designers —
Product in Life
The truck leaves.
A dispatcher pulls the certificate from a phone rather than waiting on a call back, and the truck leaves. Coverage changes and the freight flow live on the same dashboard.
Review the Guidelines
System Designers —
Product in Culture
Where the money moves.
Trucking runs on paper that has to exist before the wheels turn. Whoever turns that paper into a flow on a phone is standing at the exact moment the money moves. LuckyTruck invented that category.
Position:
Head of Brand & Product at Stay.Gold
Services:
Brand strategy, identity, product and platform design
Partner:
LuckyTruck
Status:
Launched, 2022