Simplify Scheduling
Creative Director at Apple
Manage Events for Multiple People with Mutually Shared Availability.
Group Scheduling Sucks. While most events involve multiple people, at their core calendar apps just aren't built for robust collaboration. It's simply too difficult to schedule or migrate an event for multiple people from a mobile device, and groups spend more time managing calendars and locating available windows than in the actual event itself. ATLAS aims to change this by enabling users to manage events for groups by suggesting event times based on mutually shared availability. ATLAS helps manage groups based on email threads and social activity, and recommends local events based on content triggers. The product sketch leverages a gesture based interface to inject a sense of abstract enjoyment from what might typically be considered repetitive doldrum. This project was developed as part of an internal product design ideation session at Apple in 2015.
Imagine a calendar app that knew when everyone was available to meet before you sent the invite?
Strategy:
Design:
A purpose built calendar app with collaboration in mind, leveraging a lifestyle driven approach to events.
Leadership:
As the creative director on this concept I developed the core brand and product experience and developed the prototype.
User Experience
ATLAS is a product that understands humans are social creatures at their core, and that events with friends are better than those alone.
Events in motion.
Calendars are flexible, so why not make the interface act the same way. Using FramerJS, a prototoype demonstrating both swipe to dismiss and tilt to peek were quickly validated on an actual device.
Role:
Creative Director
Services:
Research, Strategy, Design
Partner:
Apple
Status:
Launched, 2013
