SF Weather Demystified
Creative Director at Nimbus
Weather apps fail when it comes to managing microclimates unless they’re able to pull more diverse data.
Strategy:
Nimbus crowd-sourced more accurate weather from city-wide sources and displayed them in a beautiful interface.
Design:
Leadership:
As the creative director on Nimbus I led the product design and development including brand identity and experience.
A weather app that highlights a neighborhood's social temperature.
Nimbus was conceived as a means to combat the harsh realities of microclimates in San Francisco. While it might be 72 and sunny in The Mission, if you head to Ocean Beach you could be looking at sub-arctic temperatures and wind conditions. Instagram photos posted at locations within a given neighborhood enhance the apps effectiveness by showing the social temperature of the area along with degrees Fahrenheit. A hot day in the Castro, for instance, looks a lot different than a warm day in The Marina. Nimbus uses Foursquare location ID's to aggregate photos taken at locations within a given neighborhood and overlay data from personal weather stations to generate real-time photo streams.
Product Design
Some Like It Hot
A quick, visual way to communicate temperature helps ensure Nimbus is useful at a glance. In an evolving world with an increasing number of micro-climates,temperatures can fluctuate dramatically. Nimbus fills the gap that most weather apps have that exclude neighborhoods and neglect to include photographic data from the people on the ground.
Role:
Creative Director
Services:
Research, Strategy, Design
Partner:
Skipper
Status:
Launched, 2011
