The Sandwich Cannon
Design Lead at Evolution Jimmy Johns
Bring some levity to the online sandwich ordering experience by introducing gameplay to spice things up.
Strategy:
An carnival of chaos that encourages menu discovery in an unexpectedly messy display of fun-filled sandwich blasting.
Design:
Role:
As the design lead for the Sandwich Cannon app I directed the product experience and visual interface design.
Make it rain lunch fixin's with the Jimmy John's Sandwich Cannon.
Foods fights are so 8th grade. Yet, when they happen digitally there's way less to clean up and the social stigma all but fades to black. Recognizing that everyone enjoys playing with their food, we partnered with Evolution Bureau to create a mobile app that fuses the Jimmy John's product line to the face of whoever happens to be in front of you. While Jimmy John's corporate lawyers initially approved this bombastic approach to sandwich-in-mouth humor, the app has since been pulled.
Product Design
The Sandwich Cannon is a truly unique 'mobile' menu, and offers an up close and personal view of delicious ingredients and digital kittens.
Role:
Design Lead
Services:
Research, Strategy, Design
Partner:
Skipper
Status:
Launched, 2017
