Jimmy John’s

The Sandwich Cannon

Information architect, EVBJimmy John’s · 2012

Launched 2012

Sandwich ordering is a form. This was a menu you play: fire the Jimmy John's product line at whoever is in front of the camera, and learn the sandwiches by making a mess.

The visual user flow: every screen in the app and how they connect. My information architecture. View full diagram

Two ways to play, from the production treatment: live action, aim the camera at a co-worker.

One branch, wireframed: aim, power level, fire, and the hit.

Pick your target, live or from a photo. Spin the wheel to choose your ammo, such as the Gargantuan or a kitten, then fire. Review the shot and share the video.

The full flows

Visual user flow · Logic flow · Onboarding · Photo selection · Profile · Friendly fire

The same branch, shipped: the live firing view.

I was the information architect at Evolution Bureau, shaping the product experience from the flows to the interface with EVB's design team. It won FWA Mobile of the Day and was an Appy finalist in 2013.

The app has since been removed.

Wireframes: choosing a sandwich as ammunition.

Wireframes: review the shot and share it.

The artillery: each sandwich as a different type of ammunition.

In hand

Black stripes and a red badge frame the interface. Players choose a live target or photo, then spin the Freaky Fast Ammo wheel to select a sandwich or kitten. A red cannon sits at the bottom of the frame beside a single Fire button.