Chris ZneroldBrand, creative & product leadership

Innit

The Connected Kitchen

Fractional creative director, through PortalInnit · 2015–2016

Launched

Innit: innit oven

Nobody asked about the image recognition. They asked what to cook tonight. That moved Innit from a technology company toward a content and media company, and the product led with recipes rather than sensors.

Role
Fractional creative director, through Portal
Scope
Phone, tablet and the oven screen
Team
A design department of one
Shipped
All of it
The tablet in kitchen mode: the recipe and the ingredients on the counter.
The tablet in kitchen mode: the recipe and the ingredients on the counter.
The phone: a plate first, the ingredient tracking underneath.
The phone: a plate first, the ingredient tracking underneath.
Choosing a meal: what to cook with the food you already have.
Choosing a meal: what to cook with the food you already have.

The phone app leads with a plate and keeps ingredient tracking underneath, ripeness and what to pair it with. The tablet gets a kitchen mode for cooking, and the oven gets a screen.

Ingredient tracking: the 124 ingredients the kitchen knows about.
Ingredient tracking: the 124 ingredients the kitchen knows about. View full composition
An ingredient: the Meyer lemon, with ripeness, nutrition and what to pair it with.
An ingredient: the Meyer lemon, with ripeness, nutrition and what to pair it with.

I was fractional creative director through Portal from 2015 to 2016. As a design department of one, I designed the phone app, tablet experience, and oven screen. All of it shipped.

Nutrition and shelf life, per ingredient.
Nutrition and shelf life, per ingredient.
The connected fridge: the camera sees what is inside.
The connected fridge: the camera sees what is inside.
The recipe overview on the tablet.
The recipe overview on the tablet.
A cooking step, hands-free on the counter.
A cooking step, hands-free on the counter.

In hand

The app opens with “What’s for dinner, Chris?” above three plates photographed from overhead. Tap a dish to see its recipe, ingredient list, and ripeness information. The tablet’s kitchen mode shows one step per screen, readable across a counter.

The finished meal.
The finished meal.
Four appliances connected; the oven takes the recipe.
Four appliances connected; the oven takes the recipe.