Martha.com
Executive Creative Director at Stay Gold
Create a more contextual e-commerce by creating an atomic unit of content consisting of product, story, and recipe.
Strategy:
Martha.com is more than a website, it’s a LifeOS operating system in beta format, helping to improve those who use it.
Design:
Role:
As the ECD for the team working directly with Martha I was directly responsible for the brand and product experience design.
Multi-faceted design objects make content + commerce feel fluid
By liberating objects from the constraints of simple classifications, we deploy human centered atomic design framework that enables us to scale up unique experiences on the fly.
Atoms
Content agnostic product, education, and entertainment oriented object design.
Molecules
Groups of orthogonal content intelligently paired based on situational relevance.
Organisms
Complete units of functional capabilities across utility, content, and commerce.
LifeOS is context aware
First Principles
Life OS is location relevant
Life OS is personalized
Role:
ECD
Services:
Research, Strategy, Design
Partner:
Martha
Status:
Launched, 2021
