Travel like a Local
Design Lead at Airbnb
Up-level travel by extending the platform for guest travel to include once-in-a-lifetimeexperiences.
Strategy:
Prototype developed with Airbnb’s component based design system to expedite go-to-market launch.
Design:
Leadership:
Leveraged rapid prototyping principles to bring the Trips experience to life as a design lead for the creative team.
Traveling can be challenging when you’re forced into the same tourist traps as billions of other hapless souls. But what if the strangers who are intimately familiar with the best ways to experience their environment are empowered to share their knowledge? The result is a truly once-in-a-lifetime trip that pairs locals experts in food, drink, activity, and adventure with the travelers who crave those experiences. This symbiosis is the first step towards creating a more actionable way to leverage the housing platform developed by Airbnb across a broader spectrum of human behaviors and cultural activities. As an early prototype of how to bake experiences into the trips, this design work was created to validate the architecture and positioning through a series of human-centered design sprints.
Wherever you go, live like a local with hosted experiences.
Product in Hand
By creating a design prototype within the Airbnb DLS language, we were able to quickly validate that the trips experience would provide significant value to users.
Role:
Design Lead
Services:
Research, Strategy, Design
Partner:
Airbnb
Status:
Launched, 2016