Speakeasy
Between the Meetings
Creative director, through PortalSpeakeasy · 2024
Launched, 2024
Speakeasy sells access to other operators. The identity had to make that feel like a room you were let into rather than a list you bought.
The identity uses cream on black and a wordmark that bleeds off the edge. It carries across a mailer containing a metal maze-monogram key, a printed volume, and the member platform.
I was the director at Portal, across the brand identity and the member platform, working directly with the founder. Nothing existed before it.
The brand launched in 2024; the mailer, the metal key, the printed volume, the signage and the billboard were all produced.
In hand
The system runs from a coaster to a billboard without redrawing the wordmark. The mailer contains a metal key whose head forms the maze monogram.