Know the Slope
Lead designer for Copper Mountain, 2013
Strategy:
A resort is large and hard to navigate on a screen. The bet was turn-by-turn directions by audio, so the phone stays in the pocket and the locals' knowledge goes to every visitor.
Design:
Audio-only navigation with near-field communication under it. Audibles you record and pin to the trail for others, a follow list of friends and staff, speed and vertical tracked, and rewards for hitting markers.
Leadership:
Made Movement held the seat and I was the lead designer, working with Copper Mountain on the core concept and the design framework while overseeing prototype development. It launched in 2013.
Nobody takes gloves off on a double black to read a map.
Product in Hand
Touch the llama.
Sherpa On: speed 47.32, vertical, runs. A trail map with audibles pinned to it in green and pink. Touch the Llama to enter Sherpa Mode, and a heat map of your day drawn down the mountain.
Screens
Product in Life
Gloves stay on.
You ski. The phone in your pocket says where the fresh snow is and how to get back to the lodge, in a local's voice. Hit all of Baloo the avalanche dog's markers and the cocoa is free.
Product in Culture
The only interface with mittens.
A resort app is usually a trail map on a screen you cannot use with mittens on. Skiing is a place a phone has to work with your eyes somewhere else. Audio is the interface that survives the chairlift.
“The best, most effective ski resort app I’ve ever used.”
0+Users
Active on the mountain that season.
Position:
Lead designer at Made Movement
Services:
Research, Strategy, Design
Partner:
Copper Mountain
Status:
Launched, 2013