Chris ZneroldBrand, creative & product leadership

Sherpa

Know the Slope

Lead designer, MadeCopper Mountain · 2014

Launched, 2014

A resort is large and hard to navigate on a screen. The answer was turn-by-turn directions by audio, so the phone stays in the pocket and the locals' knowledge goes to every visitor.

Sherpa On: the day's speed, vertical and runs, with the llama.
Sherpa On: the day's speed, vertical and runs, with the llama.
The website.
The website.
The trail map with the audio guide: Drop Audible, hands-free.
The trail map with the audio guide: Drop Audible, hands-free.

Sherpa combines audio navigation with near-field communication. Users can record tips and pin them to trails, follow friends and staff, track speed and vertical distance, and earn rewards for reaching markers.

Touch the llama to enter Sherpa Mode: the NFC tap that starts the day.
Touch the llama to enter Sherpa Mode: the NFC tap that starts the day.
Trail recommendations after a run.
Trail recommendations after a run.

At Made Movement I was the lead designer, working with Copper Mountain on the core concept and the design framework while overseeing prototype development. It launched in 2014.

A reward: free hot cocoa or coffee, redeemed on the mountain.
A reward: free hot cocoa or coffee, redeemed on the mountain.
The heat map of a day.
The heat map of a day.

In hand

The Sherpa On screen shows speed, vertical distance, and runs. Green and pink markers locate audio tips on the trail map. Tap the llama to enter Sherpa Mode, then review a heat map of the day’s route.