Join the Integration
Lead designer for MAPS, 2025
Strategy:
A conference identity lives on the screen behind the podium. The phone post has to read as that screen’s family, or the room and the feed come apart.
Design:
Otherward drew the system by August 2024. One rule carried most of it: a molecule only sits on the gradient that matches its hue.
Leadership:
I was lead designer across brand, content, media and experience design for MAPS, Superfly organizing: social and motion units, the prospectus, the keynote screens, the halls. Otherward holds the identity credit.
Product in Hand
Phone to stage.
Every social unit is portrait and keeps the rule: type overlapping itself, a molecule on its own hue. The day pass, the Cinematheque, the Dr. Bronner’s announce.
Product in Life
Behind the podium.
The keynote screen is the surface every attendee sees. Governor Polis, June 18, in front of the lockup refracted through a cyan molecule. Photo: Kiare DeMare, CPR News.
Prospectus
Selling the floor.
The engagement prospectus sells the expo hall by the square foot: booth tiers from a 10 by 10 to a 30 by 30 island, the markets in the room, the organizers’ numbers set in the system.
Product in Culture
Science, in a room.
Psychedelic medicine is moving from the margin toward the clinic, and a conference is where the science and the policy share a room. Denver, June 16 to 20.
Head of Brand & Product at Portal
Motion, print, screens
MAPS and Superfly
Held, June 2025