Psychedelic Science

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Lead designer, through PortalMAPS · 2025

Held, June 2025

The brand film. The opening is a test pattern by design; play for the rest.

A conference brand has to survive scale: the keynote wall, the prospectus a sponsor reads on a plane, the post someone sees in line. If those read as one family, the event feels bigger than any room.

Role: Lead designer, through Portal
Scope: Brand, content, media and event
Media: The social and paid plan
Production: A Python workflow for thousands of speaker records

Opening remarks from Governor Jared Polis, under the keynote wall. Denver, June 2025.

The identity was the starting point. The extensions were mine: motion and social units, the sponsor prospectus, keynote screens and the halls, held by one rule, a molecule only sits on the gradient that matches its hue.

Keynote screen: the template with placeholder titles, before the program was loaded.

I was lead designer across brand, content, media and experience for MAPS, with Superfly organizing, and led the social and paid media plan, from the keynote wall to the post in the feed.

Paid: Take Pride in the Journey, the Pride placement.

The system

The edges hold. A conference brand fails at the edges: the badge, the tote, the sign that says Staff Only. A locked type stack and a sponsor strip carried all of them, from a lanyard to a wall.

The molecule, one study: it only sits on the gradient that matches its hue.

On site

The brand covered the Colorado Convention Center, from the exterior banner and escalator stairs to the screen behind each keynote.