Chris ZneroldBrand, creative & product leadership

Marianne’s Harvest

The First Pour

Creative director, through GURU Media SolutionsMarianne’s Harvest · 2026

Launched

The brand film: the first pour. Play for sound.

Nobody plans a meal around the oil. It goes in first and is forgotten by the time the onions hit. Feed Joy makes that first pour the point.

Role
Creative director, through GURU Media Solutions
Scope
Five labels, site, out of home, print, social, email
Production
Kitchen photography and an ASMR sound library
Status
Launched
Avocado oil, the regenerative organic bottle.
Avocado oil, the regenerative organic bottle.
Beef tallow, the classic jar.
Beef tallow, the classic jar.
Five labels, one accent colour per tier. The regenerative avocado oil label was the first to carry Feed Joy; the other four still carry the earlier line.
Five labels, one accent colour per tier. The regenerative avocado oil label was the first to carry Feed Joy; the other four still carry the earlier line.

Each label carries one word for what the ingredient does in the pan, crunchy, crispy, tender or glossy, so the range reads as one family on the shelf.

From the kitchen shoot: citrus salad.
From the kitchen shoot: citrus salad.
Preparing focaccia.
Preparing focaccia.

I led the work through GURU Media Solutions. There was no packaging or website before the engagement. My scope covered the concept, brand expression, five labels, website, out-of-home advertising, print, social, and email.

Steak beside the tallow jar.
Steak beside the tallow jar.
Vegetables in tallow.
Vegetables in tallow.
The tableau film from the shoot. Play for sound.
The website: the shoot stills, Feed Joy in violet slab type, the first ingredient.
The website: the shoot stills, Feed Joy in violet slab type, the first ingredient.

In hand

The range has three tiers of avocado oil and two of tallow, with one accent color per tier. The regenerative label was the first to carry Feed Joy. The other four still show the earlier line, Ignite the Possibilities.

The site on a laptop.
The site on a laptop.
Organic social, the recipe and the ingredient together.
Organic social, the recipe and the ingredient together.
A walk through the site.

Brand system

Feed Joy uses a compact set of elements: labels, a slab wordmark paired with serif type, violet and yellow, illustrations, and print materials that carry the brand beyond the kitchen.

The print ad in a magazine spread.
The print ad in a magazine spread.
Print: Avocado Oil, heat of the moment.
Print: Avocado Oil, heat of the moment.

Ecosystem

The website is the hub. The website sits at the center, with organic, influencer and paid content around it. The homepage opens on the shoot stills, then Feed Joy in violet slab type, the first ingredient, and the family legacy.

Out of home, spec: shown in the brand book, not placed.
Out of home, spec: shown in the brand book, not placed.
Retail screen, spec.
Retail screen, spec.
Wild posting, spec.
Wild posting, spec.
Display placement, spec.
Display placement, spec.