LuckyTruck
Hit the road with LuckyTruck
Head of brand & product, Stay GoldLuckyTruck · 2022
Launched, 2022
Insurance is the paperwork between a truck and a load. A dispatcher cannot move the load until the certificate exists, so the certificate became a flow a dispatcher finishes on a phone.
The work covered the app’s onboarding, quotes, and dashboard, along with landing pages, the acquisition funnel, blog, illustration system, and guidelines.
The Stay Gold engagement ran for 18 months across 2021 and 2022. I was head of brand and product, responsible for the visual direction.
In hand
Dispatchers can complete three numbered steps to pull an insurance certificate. The mobile screens show a motor truck cargo quote in the cab, while illustrations of trucks and desert mountains connect the brand to the people who drive.
