Chris ZneroldBrand, creative & product leadership

Bark & Ride

The Hours in Between

Creative director, through PortalBark & Ride · 2024

Unlaunched concept

The proposed service would partner with apartment buildings and shuttle residents’ dogs to real parks. The building is the customer, and the dog van is meant to feel like an airline.

The shuttle, wrapped, outside an apartment building. Proposed service; rendered.
The shuttle, wrapped, outside an apartment building. Proposed service; rendered.
The lobby plaque: Not just any patch of grass will do.
The lobby plaque: Not just any patch of grass will do.
The boarding pass: a named passenger and a seat, in a leather wallet.
The boarding pass: a named passenger and a seat, in a leather wallet.

The concept included an identity, brand book, booking app, and lobby signage. Ticketing borrows from airline boarding passes, down to a named passenger and a seat on the shuttle.

The booking app: book a seat from the lobby, track the van, read the report.
The booking app: book a seat from the lobby, track the van, read the report.
Stationery.
Stationery.

At Portal, we developed the identity, app, and signage to support fundraising before the service had secured funding. It did not launch.

Tote, cap and tee: the crest on apparel.
Tote, cap and tee: the crest on apparel.
Vertical logo lockup and colourways.
Vertical logo lockup and colourways.

In hand

Each dog gets a ticket with a named passenger and a seat, presented in a leather wallet debossed with the crest. The app counts down to the next pickup. The airline treatment stays consistent throughout.