Apple Music

Design Lead, 2015

Get your funky vibe right with a music product that truly knows your groove.

Apple Music imagines a world where we all march to the beat of our own drum. With algorithm's augmented by actual DJs helping to plan the next perfect track in your playlist, that world is coming close to fruition. Beats One Radio, the first in a series of live-broadcast music stations, harkens back to the days where we all jammed to the same hit programs and delivers a universality to popular music that was missing in the disparate daze of digital downloads. The product branding of Apple Music places an emphasis on muted, moody photography that evokes the classic styles of rock & roll album covers, and reflects an authentic street and studio style natural to each music genre.

"If you have to ask what jazz is, you'll never know." ― Louis Armstrong
― Beats One Branding
― Video Prototype
― Lifestyle Photography

What Music Looks Like

That feeling when you're halfway through a long set from your favorite band and it smells like fog machine. Photographic styling is as much a part of the interface and experience of an app as type and color. Selecting images that are evocative of the roots of each musical genre helps the Apple Music product feel authentic among highly specific, localized genres around the world.

― Apple Radio Design Prototype
A FramerJS prototype of the Apple Music App built for in-situ previews of proposed art direction.
― Album Art Design

Artist Connect

Leveraging the existing album artwork database of 50K+ titles, the Apple Artist Connect design features a color matching sequence that pairs an interface tailored to each album palette with a simplified set of social networking data features.

What I Learned

It's an amazing feeling to see design work shipped with a new release of iOS and delivered to nearly a billion people around the world. Although the process of design itself should be valuable outside of the potential audience that might view it, there is a certain gravity to creating artifacts that are distributed so widely. Because of this network size, the focus on perfecting the details around each execution becomes paramount. This placed an increased emphasis on the way that work was presented, where the context of an on-device view led to marketing-driven prototypes that accurately replicated the physics of the Apple Music interactions as a means of sharing work throughout the organization.

What I Loved

When design has a seat at the leadership table, at the c-level, the emphasis on salesmanship that's traditionally integral in corporate environments is unneeded, and the focus can return to crafting beautiful products.

Role


Design Lead

Role


Design Lead

Role


Design Lead

Role


Design Lead